"Going local does not mean walling off the outside world.
It means nurturing locally owned businesses which use local resources sustainably,
employ local workers at decent wages and serve primarily local consumers.
It means becoming more self-sufficient and less dependant on imports.
Control moves from the boardrooms of distant corporations and back into the community where it belongs."
- Michael H. Shuman, author of the book Going Local
Check out our Industry News page>
What does it mean to "Buy Local"?
Just because a business has a physical presence in your town, does not mean it is a true “local” business. Most chain stores in your town are headquartered outside of Texas. We consider local businesses those that are owned and operated here in the state of Texas, or even in our city. Keeping money in our state - and our communities - is important.
Why We Care About Buying Locally
Perry Office Plus is locally and independently owned and operated by Central Texas natives. We live here, too, and know the importance of reinvesting in our community. Buying from locally-owned businesses increases a community's self-reliance. Local businesses keep Central Texas unique! We're not "anti-chain". We simply want business owners and community members to recognize and value the way their buying decisions can and do change the shape of our community. After all, it’s your money. Make it count. Keep it local!
Local Business Owners Are Your Neighbors
Local business owners are there with contributions for schools, hospitals, local projects, youth groups, neighborhood functions, and civic projects. They don’t have to go to corporate headquarters for approval. Many have a greater concern for the well-being of their surroundings. Local business owners usually have a higher commitment to a safe, clean community, because their families live here, too.
Local merchants tend to employ more local labor and buy more local goods than national competitors, which operate from remote headquarters. Local business owners keep their profits in state, and contribute more to local and state taxes.
The Numbers Don’t Lie
Studies indicate that buying from local independent businesses creates three times the local economic impact than shopping at chains.
A 2002 Economic Impact Analysis in Austin, Texas, was one of the first major studies to examine the impact of shopping at local businesses versus national chains. It found that, for every $100 spent at a local bookstore or CD store, $45 stayed in the local economy. For every $100 spent at Borders, however, the local economic impact was only $13.
A study in Maine the following year yielded similar results: Shopping locally kept three times more money in the local economy than shopping at chains. The Institute for Local Self-Reliance found that only 14 cents of a dollar spent at big-box store remains in the state's economy.
In contrast, the study found that independent retailers spend more than half their revenue locally. They bank at local banks, hire local accountants, advertise in local media, and require many other local services that chains do not. For mid-sized and smaller cities especially, this is a vital source of economic activity and jobs that pay a middle-class income.